With A New Local Discovery Engine, WHERE Wants To Own The Pre Check-in Experience

We’ve all been there before: You’ve just moved to a new city, the fridge is empty, and you need some grub. You pop into the nearest restaurant and.. it’s not bad. So you start branching out. You check out spots a few more blocks from home. Within a few weeks, you find comfort in your favorite spots, and fall into a bit of a rut; two months in and surrounded by new restaurants to try, you’re hitting up the same 4 restaurants every week.

WHERE wants to bust that habit. Today, they’re introducing a new Local Discovery system, which they’re hoping will help them own what they call the “Pre Check-in” space.